A ROCKIN’ New Decade Begins
We Rock the Spectrum’s Corporate team started off the new year full of excitement, hope, and determination to make 2020 the best year yet! With over 80+ locations worldwide and more to come, CEO & Founder, Dina Kimmel, and her Corporate team in Tarzana, CA worked hard to ensure all owners and their We Rockers had all the tools they needed to thrive in the year ahead. We Rock the Spectrum – Dallas was the first to open its doors in 2020 on January 11th. We Rock the Spectrum – Franklin Park on March 7th soon followed. With two highly-successful grand openings completed and many more to come in the upcoming year, there were no signs of slowing down for this inclusive kids gym!
However, on March 11th, 2020, the World Health Organization (WHO) officially declared COVID-19 as a global pandemic. The days following would be some of the most difficult for businesses across the board. In accordance with the CDC and individual country, state, and city orders, business owners had to make major changes to their operations. As a result, many of our very own gym locations had to temporarily halt their sensory-safe services in order to protect their local We Rockers from the spread of the COVID-19 virus.